Throughout the year we will introduce numerous highly creative UK design students taking part in the Student initiative, the Iggesund Paperboard-hosted design competition involving a total of five universities. First out is Keiron Dunn at the University of Salford.
“Getting a brief from a real company instead of a normal project at Salford is so much more beneficial to the students and the company itself."
Please describe your submission and explain why you thought it was a good fit for Iggesund Paperboard.
“My submission was a two-minute animation that contained all the information about: who Iggesund is and what they do, bioenergy, willow, retirement crops and ‘not having all your eggs in one basket’. All this information was kept concise and informed the viewer in an entertaining way. I think it is a good fit for Iggesund because it asks for everything that was mentioned in the brief and it was carefully created to ensure that people are left with an impression after watching the video.”
What in the brief did you find most inspiring?
“The thing I found most inspiring in this brief was when I first showed the video to my mother. The Grow Your Income scheme is a lot of information for a person to take in and grasp within the space of two minutes. My mother isn’t the brightest bulb on the Christmas tree but she understood the concept first time around. I realised then that the video I created wouldn’t be confusing and would achieve what I was aiming for.”
More information: Iggesund Academy and the Student initiative
Related article: Meet the Student initiative contester: Jake Thompson
What was your immediate reaction when you got the news about doing a project with a Swedish company called Iggesund Paperboard?
“As a Motion & Interactivity student, I was shocked at first when I got this news. But I was relieved to find that I was given the opportunity to create a video to promote Iggesund’s Grow Your Income project, thereby allowing me to work with my strengths. I was familiar with Iggesund’s environmentally friendly initiative but didn’t realise how much of a green company they actually are. I was really surprised with how advanced Iggesund is when it comes to recycling – it goes to show that extensive research means a fantastic outcome.”
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In what ways is getting a brief from a real company different from a normal project at Salford?
“Getting a brief from a real company instead of a normal project at Salford is so much more beneficial to the students and the company itself. It gives the students a chance to learn about real topics and apply their skills and talents in a way that can benefit these companies and thereby can improve the planet. It also gives the student a chance to share their work on a bigger scale, allowing new opportunities to arise and broadening the student’s horizons.”