Red gold

Saffron, with its rich colouring and unique flavour and aroma, is the most expensive spice in the world. When Dutch saffron importer Golden Result Saffron needed a packaging solution to reflect these exclusive qualities, it looked no further than Invercote.

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THIS CONTENT IS ALSO AVAILABLE IN INSPIRE ISSUE 51

Saffron is known as “red gold”. However, it is actually more expensive than gold, due to the complexity and cost of harvesting it.

“I wanted the packaging to trigger a ‘wow’ effect,” says Peter Stutterheim, managing director of Golden Result Saffron, a high-end saffron importer in the Netherlands. “First, there’s the soft touch of the paper, before discovering the ‘red gold’ in a special glass jar. It’s like buying a can of caviar or an exclusive face cream – they’re all packaged to create a sense of anticipation.”

Stutterheim found out about Invercote from Belgian printing company Grafische Groep Matthys, whose people told him they could create his packaging concept from paper without using any glue. He didn’t believe them at first, but after seeing a dummy, his mind was made up.

“With Invercote, you experience the difference as soon as you touch it, and that made my decision easy,” he adds. “I have a special product, of the highest quality, and that requires the best paperboard – it’s as simple as that.”

TEXT ISABELLE KLINGER

Facts

Customer: Golden Result Saffron
Designer: Grafische Groep
Matthys, Belgium
Material used: Invercote G 280 g/m²
Printing technique: Four-colour ­offset and in-line cold foil printing
Finishing optinos: Soft touch varnish
Printer: Grafische Groep Matthys

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