Elegant simplicity

Italian packaging designer Pozzoli has used Invercote G to create an exclusive yet simple packaging solution for its client Auriège Paris.

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THIS CONTENT IS ALSO AVAILABLE IN INSPIRE ISSUE 51

“We combined Invercote G with metallic silver film to create a box that is both sophisticated and understated,” says Carlo Bosani, sales and marketing director, Pozzoli S.p.A. “This is achieved by contrasting the shiny and matte silver shades.”

Lift CC Cream by Auriège Paris is a high-class, exclusive product, and Pozzoli wanted this status to be reflected in the packaging.


“The box is printed with gold and silver Pantone colours and decorated with thin, elegant reliefs on the front and on the sides,” Bosani says.

“We used the Invercote G because of its excellent yield and performance, even with <<I think this is what he means, rather than “in spite of”>> fine graphics,” he continues.

“With its extremely smooth surface, we were able to combine it with the metallic film to achieve a full silver mirror effect.”

TEXT ISABELLE KLINGER

Facts

Customer: Auriège Paris
Designer: Pozzoli S.p.A.
Material used: Invercote G 300 g/m²
Printing technique: Offset printing
Finishing options: Metallic silver film, embossing, debossing
Printer: Pozzoli S.p.A.

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