Inspire Issue 28 - Food

THE COVER with its small round window and perforated tear-off strip is Inspire art director Annika Johnsson’s take on a magazine as food packaging. Which fits right in with this issue’s theme of food and drink.

“The free-form pattern mirrors the spaghetti you can see peeking out of the hole in the cover,” says Johnsson. “Originally, we had planned on having only the tear-off strip, a technique we haven’t used before in Inspire. But I realized that as long as we were at it, we should take it one step further in mimicking food packaging. Why not add a window, like on a regular pasta package.”

The paperboard is Invercote G 240 g/m2, which works well for such perforated-strip closures because of its strength and its elasticity. “The technique of cre-ating the perforations isn’t complicated,” says Mats Strand of Strand-Grafiska, printer of the cover. “We use normal die-cutting techniques. What takes work, how-ever, is putting it all together, which needs to be done by hand in this particular instance.”

Don’t forget to check out the extra flap – just fill out the form there to subscribe to Inspire, to get a subscription for a co-worker or customer, or to let us know that you’ve changed your address. You can of course detach it via the separate perforation there.

Contact

Iggesund Paperboard
825 80 Iggesund
Sweden

+46 650 - 280 00
info@iggesund.com

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