Inspire Issue 26 - Travel

THE COVER of this issue of Inspire, printed on Invercote G 240 g/m2, takes its cue from the theme of travel. It’s not difficult to determine that what could be an abstract design of yellow, black, blue, green and grey is in fact a section of a map from a city. And those who live in Hong Kong might recognize that it is in fact a corner of their hometown. In planning the cover, Inspire art director Annika Johnsson was intrigued by the idea of using a map.

“When I think of travel, one of the first things that comes to mind is a map. And I love the way maps look,” she says. To give the cover a more graphic quality, Johnsson has taken away all references to streets, parks, harbours or other landmarks. “The pure lines of a map are beautiful in and of themselves,” she says. “And 
strangely enough, we’ve never had a yellow cover for the magazine, so I thought it was time we gave 
yellow its due.”

A partial varnish effect is applied to areas which should be matt and rough – the grey houses. A UV varnish is applied to the entire map, and the contrast between matt and glossy comes about due to a reaction between the effect varnish and the UV varnish. The cover is printed with 4-colour offset and a yellow fluorescent PMS colour.


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