Hands-on learning

The university students of today will be the design leaders of tomorrow. A competition aimed at fostering innovation and sustainability in ­packaging ­design is helping to forge links between industry and the ­academic world.

Bridging the gap between education and industry: That’s the idea behind a new initiative that Iggesund has embarked upon with three leading British universities: Norwich University of the Arts, University for the Creative Arts, Epsom, and University of Salford, Manchester. Prizes will be awarded to the best student projects that focus on combining innovation and sustainability in packaging design.

“This is the first time we have worked with a high-quality paperboard company, and the Iggesund products are exquisite. Handling and choosing between the different paperboard grades will be an invaluable experience for the students.”

The project has been developed in collaboration between Iggesund and Veronica Heaven, managing director of The Heaven Company in London. The company has an ongoing project called Brief Cases, which acts as a bridge between industry and education and provides students with an introduction to handling a commercial brief.

Dan Thorne, Craig McFarlane and Eddie Magee, design students at the University of the Creative Arts in Epsom showing their idea of how to convey Iggesund’s environmental performance.

Lucy Blazey is a senior lecturer in the graphics department at Norwich University of the Arts. Iggesund is known throughout the industry for its high-quality products, and the students are excited about the project, Blazey says. 

“This is the first time we have worked with a high-quality paperboard company, and the Iggesund products are exquisite. Handling and choosing between the different paperboard grades will be an invaluable experience for the students.”

This is her university’s first collaboration with Iggesund, but working with industry has been central to its philosophy for the past 20 years, Blazey says.

“There can be a disparity between education and industry,” she says. “Working with detailed briefs from industry focuses the students’ thinking. It helps them set high standards for themselves and teaches them how to present work to a client, both visually and verbally. I think it’s difficult to overestimate the importance of the contacts they have with industry. And we have stronger links with industry than most universities in the country.”

The results can be seen in the statistics, she says.
“We have a very high success rate when it comes to competitions with industry briefs,” Blazey says. “After graduation, 98 percent of the students from the course find employment in the industry, and that high percentage has held despite the economic downturn.”

Three top prizes will be awarded, one for each participating university. The winners will be awarded a visit to Iggesund in Sweden to visit the mill and learn more about the possibilities of paperboard.

3 voices

James Etherington, Epsom

“The most challenging part was working with the paper engineering. To map the design and get it to fold and come together properly – that is something I had never come across before.”


Holly-Anne Stevens, Epsom

“The ideas came up pretty easily, but the making was really challenging. I do not do a lot of infographics, so I wanted to challenge myself, and I did.”


CeCe Castro, Epsom

“We were trying to look at wood processes and focus on using colours to give life to it. I only did one typographic work last year, so this was a good opportunity to learn more. It was also an opportunity to be given more knowledge about the industry and this company.”

TEXT MICHAEL DEE PHOTO ROLF LAVERGREN

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Iggesund Paperboard
825 80 Iggesund
Sweden

+46 650 - 280 00
info@iggesund.com

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