Incada for sustainability and quality

One of the leading printers of greeting cards in the UK, Windles Group, prints everything on Incada by Iggesund Paperboard. Managing Director Bruce Podmore explains why:

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 “One of the most important aspects of our decision to choose Incada as our house paperboard was its availability. Working with input goods whose lead times are about 15 weeks means we need an inventory buffer to compensate for possible disruptions in the supply chains. That costs money, and more than we had expected.”

“Printing will be a dream where you don’t have to think about the yellowness of a board when designing. Glossy and matt finishes and true baby blues and pinks are achievable without compensation.”

“Windles moved into new premises a few years ago, heated with 80 percent biomass and designed with long-term sustainability in mind.

We tried to consider all aspects – price, availability, quality and everything that is included in the concept of total cost of ownership.”

“For us it’s ideal to have a high-quality paperboard that is made nearby. Minimal shipments, short lead times and very good print results are quite simply a winning combination.”

Bruce Podmore

“Incada is one of the whitest paperboards on the market with an impressive surface smoothness, which provides stability for creative cold foiling (the process we are renowned for). It’s also important not to underestimate the value of learning complete mastery of a material if it’s something you use often.”


Don’t miss the blog post by Johan Granås, Sustainability Manager, about how CO2-emissions can in fact be lower when transporting paperboard across the globe than when buying local.

Find it here.

Head of Sustainability

Johan Granås
Phone: +46 70 250 41 25


Iggesund Paperboard
825 80 Iggesund

+46 650 - 280 00

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