Maureen Baroni, Stephane Quezel, Jason Little, Rob Evers and their team at Landor, Paris, France, turn today’s world upside down. Instead of moving the real world into a virtual represen-tation, as is happening everywhere in this digitised world, they are moving pixels back into the real world.
Their contribution is called “Virtually Real” and is based on the concept that everything we produce can be broken down into pixels. So they thought: why not produce a pixel that people can use to build something with? The result was a Black Box containing a single pixel. The box didn’t create much excitement until it became clear that the creative minds at Landor had not just thought outside the box – they’d also blown it to smithereens. In addition to the box, Landor’s contribution consisted of four works of art, each made up of 4,900 physical pixels, resulting in four pictures, each 3 x 3 metres in size.
The Landor Black Box project revolved around 4x4x4 cm cubes with 8 different surfaces made from Invercote, and a challenge to their team to create art-works made from these real-life 'pixels'.