Under cover

We try very hard as a company to always be humble. But every now and then, it’s difficult not to brag. Like right now. Supplying HUGO BOSS, the German fashion giant, is inspiring.

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THIS CONTENT IS ALSO AVAILABLE IN INSPIRE 60 2018

We’ll provide you a with an insight why HUGO BOSS decided to implement Invercote  paper carton in the new Underwear packaging.

HUGO BOSS focuses on high quality packaging to ensure customer attractiveness, optimal product protection, sustainable materials coming from responsible forest management, eco-friendly printing techniques and paper whiteness for consistent colour reproduction of the product images. And of course outstanding supply chain and logistics management from paper source to finished product until the presentation at the point of sales.

HUGO BOSS launched a new product and packaging design concept for its BOSS Underwear to introduce the uniqueness of each underwear line. As part of this, new product images have been developed, reflecting the different product qualities and stylings.

Old blister boxes have been replaced by paperboard packaging promoting responsible forest management. Today the entire packaging range is produced in Invercote.

This new product and packaging concept fully underlines the BOSS brand image and the sustainability approach of the company, which receives great response from customers.

Facts

Brand: Boss
Product: Underwear
Paperboard: Invercote Duo, Invercote G

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Elisabeth Östlin
Iggesund Paperboard
Sweden
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825 80 Iggesund
Sweden

+46 650 - 280 00
info@iggesund.com

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