The good, the bad, the perfected

Good Girl, the fragrance success from luxury brand Caroline Herrera, is meant for “the woman who loves her good side and celebrates her bad side.” All these women, good and bad, have one thing in common, apart from the fact that they all wear the fragrance. When they open the packaging, they pop a box of utter refinement.

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When Vincenzo Leara of Gpack Group was approached to produce the packaging, he was asked to do a test. Test runs of the same packaging were done first with a well-reputed single-ply paperboard and then with the multi-ply Invercote from Iggesund Paperboard. When the results could be compared, the choice clearly fell on Invercote.

“The visible differences represent what you can experience between how a single-ply and how a multi-ply paperboard behave,” Vincenzo Leara says.

“And in my eyes Invercote performed best in terms of structure and resistance.”

The packaging series for Good Girl requires 12 different production stages. They include gold foil stamping, embossing, partial flockage, foil stamping on flockage, negative embossing and die cutting.

Facts

Brand: Caroline Herrera
Product: Perfume
Paperboard: Invercote Creato 350 g/m2

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Sweden
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