The gift that keeps on giving
THIS CONTENT IS ALSO AVAILABLE IN INSPIRE 58 2018
Braastad XO is a full-flavoured cognac with elements of apricot, dark chocolate and vanilla. Like all digestifs, it is at its best at room temperature. Remember all this when you are standing in a duty-free shop holding a Braastad XO gift pack, because with the new packaging it is easy for the consumer’s focus to remain on the beautiful surface. When the Norwegian cognac was given a new label in the first half of 2017, Arcus Norge soon also wanted to have a new identity for the packaging that would link to the new label.
“It required a great deal of embossing in order to get the right feel and strength, so Invercote Duo was an obvious choice,” says Kjell Hammerstad, Sales Manager at ÅR Carton.
For Braastad XO, 30,000 gift packs were made for the one-litre bottle and 15,000 for the 700-millilitre one. Since then Arcus Norge has also requested new gift packs made of Invercote Duo for its Braastad VSOP cognac.
Product: Gift pack
Paperboard: Invercote Duo 610 g/m2
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