The gift that keeps on giving

Share on FacebookShare on LinkedInShare on TwitterShare on Google+


Braastad XO is a full-flavoured cognac with elements of apricot, dark chocolate and vanilla. Like all digestifs, it is at its best at room temperature. Remember all this when you are standing in a duty-free shop holding a Braastad XO gift pack, because with the new packaging it is easy for the consumer’s focus to remain on the beautiful surface. When the Norwegian cognac was given a new label in the first half of 2017, Arcus Norge soon also wanted to have a new identity for the packaging that would link to the new label.

“It required a great deal of embossing in order to get the right feel and strength, so Invercote Duo was an obvious choice,” says Kjell Hammerstad, Sales Manager at ÅR Carton.

For Braastad XO, 30,000 gift packs were made for the one-litre bottle and 15,000 for the 700-millilitre one. Since then Arcus Norge has also requested new gift packs made of Invercote Duo for its Braastad VSOP cognac.

Download Invercote Duo product specification >>


Brand: Braastad
Product: Gift pack
Paperboard: Invercote Duo 610 g/m2

Inspire subscription

Sign up to a subscription of Inspire Magazine and make sure to always keep track of the latest trends and news about paperboard, graphics and packaging design.

The subscription is free of charge or obligation.



Iggesund Paperboard
825 80 Iggesund

+46 650 - 280 00

Connect with Iggesund

  • Cookies
  • MyPages
  • Personal data
  • Print

© Iggesund 2019