The eye-catcher

Who knew eyebrows could be a money maker? The answer: a farsighted young businesswoman in Norway, Silje Noreng. Only four years old, her four Brow Rehab Salons and associated product line are thriving, with plans to expand into Sweden. To help with product marketing, she chose Print House AS in Oslo to design and produce an upmarket carton.

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“The client wanted a kit with all the essentials. The holidays were coming and so we made ‘The Holiday Kit’, sleeve with a sliding inner packaging,” says graphic designer Kaja Martine Gustavson.

Why Invercote Metalprint Digital? 

“It was actually the only product I saw that fit the client. It works very well for packaging and with this metallic effect it had all of what the client needed. It is cost-effective, of good quality and looks beautiful.”

What characteristics of the paperboard do you like?

“All the possibilities. Here the design was black and gold, so to make the gold stand out we had to print white under the black to get a more solid black. As the paperboard is made in a metallic and we needed gold, I created a yellow tone to print over and we got gold. It is amazing!”

Any special finishing techniques? 

“Over the print we used a glossy lamination to keep the colours and quality over time, since we knew there would be a lot of wear and tear by the customers in the salons.”

What do you like about the result?

“I love how timeless it is and how easily I can change the design with just print instead of relying on hot-foil stamping or other special techniques.”

What feedback have you heard?  

“The client and her customers love it, that is really the important thing. The customers think the design is super fresh. Apparently, the design and quality are reasons why the sales are so good, and the carton completely matches the profile and concept of the client’s salons. That’s what makes it a success. I know we made the right choice of paperboard and design.”

Facts

Brand: Brow Rehab Salons
Product: The Holiday Kit 
Paperboard: Invercote Metalprint Digital

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