South Korean beauty giant chooses Invercote

In Cheonan, two hours from the South Korean capital of Seoul, stands a gigantic building of 36,500 m². Architecturally it is more reminiscent of an art museum in an international metropolis than the factory building it actually is.

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But then, it is not just any factory. This is where the South Korean beauty giant AmorePacific produces packaging, exclusive shopping bags and special paper for its products through its subsidiary Pacific Package. Since October 2015, Invercote has been one of the paperboard qualities used for the 360 million packages that leave the factory every year. The crucial factor in choosing Invercote was its excellent properties on conversion.

“The main advantage for us is that Invercote is stiffer and stronger than competing paperboards and can be folded without rupturing.”

Daewan Kim, Pacific Package

“The main advantage for us is that Invercote is stiffer and stronger than competing products. If paperboard is too rigid it can break when folded, but Invercote can be bent and folded without rupturing,” says Daewan Kim, head of Pacific Package’s development team.