Rockefeller in Invercote

“We printed the 3D pop-up on Invercote Creato 260 and 350 g/m². It has an outstanding blend of colour reproduction and rigidity. We are already utilising it in the production of another piece.”

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75 Rockefeller Plaza is one of Manhattan’s most famous landmarks. When it became time to totally renovate the skyscraper, the owner RXR Realty used the creative team of agency YMEE (You, Me & Everyone Else) to do direct marketing under the concept “The Rebirth of a Landmark”.

The campaign mater­ial to receive the most attention was a 3D pop-up book that was printed in 700 copies and distributed to the most highly reputed real estate agents on the American East Coast.

“The greatest hurdle to overcome was ad­equately trying to convey the massive transform­ation, both inside and out, while showcasing the archi­tectural enhancements with a modern appeal,” explains Mark J. Williams at YMEE.

Facts

Brand: RXR Realty
Product: 75 Rockefeller Plaza
Designers: Mark J. Williams & Reza Farahani
Paperboard: Invercote Creato.

Contact

Iggesund Paperboard
825 80 Iggesund
Sweden

+46 650 - 280 00
info@iggesund.com

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