Rockefeller in Invercote
“We printed the 3D pop-up on Invercote Creato 260 and 350 g/m². It has an outstanding blend of colour reproduction and rigidity. We are already utilising it in the production of another piece.”
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75 Rockefeller Plaza is one of Manhattan’s most famous landmarks. When it became time to totally renovate the skyscraper, the owner RXR Realty used the creative team of agency YMEE (You, Me & Everyone Else) to do direct marketing under the concept “The Rebirth of a Landmark”.
The campaign material to receive the most attention was a 3D pop-up book that was printed in 700 copies and distributed to the most highly reputed real estate agents on the American East Coast.
“The greatest hurdle to overcome was adequately trying to convey the massive transformation, both inside and out, while showcasing the architectural enhancements with a modern appeal,” explains Mark J. Williams at YMEE.
Brand: RXR Realty
Product: 75 Rockefeller Plaza
Designers: Mark J. Williams & Reza Farahani
Paperboard: Invercote Creato.