Rockefeller in Invercote

“We printed the 3D pop-up on Invercote Creato 260 and 350 g/m². It has an outstanding blend of colour reproduction and rigidity. We are already utilising it in the production of another piece.”

Share on FacebookShare on LinkedInShare on TwitterShare on Google+

THIS CONTENT IS ALSO AVAILABLE IN INSPIRE 54

75 Rockefeller Plaza is one of Manhattan’s most famous landmarks. When it became time to totally renovate the skyscraper, the owner RXR Realty used the creative team of agency YMEE (You, Me & Everyone Else) to do direct marketing under the concept “The Rebirth of a Landmark”.

The campaign mater­ial to receive the most attention was a 3D pop-up book that was printed in 700 copies and distributed to the most highly reputed real estate agents on the American East Coast.

“The greatest hurdle to overcome was ad­equately trying to convey the massive transform­ation, both inside and out, while showcasing the archi­tectural enhancements with a modern appeal,” explains Mark J. Williams at YMEE.

Facts

Brand: RXR Realty
Product: 75 Rockefeller Plaza
Designers: Mark J. Williams & Reza Farahani
Paperboard: Invercote Creato.

Inspire contact

Elisabeth Östlin
Iggesund Paperboard
Sweden
Phone: +46 650 283 27
Mobile: +46 70 275 76 75
Fax:

Subscribe

Sign up to a subscription of Inspire Magazine and make sure to always keep track of the latest trends and news about paperboard, graphics and packaging design.

The subscription is free of charge or obligation.

Subscribe

Contact

Iggesund Paperboard
825 80 Iggesund
Sweden

+46 650 - 280 00
info@iggesund.com

Connect with Iggesund

  • Holmen.com
  • Cookies
  • MyPages
  • Print

© Iggesund 2017