Invercote in a bottle
The previous packaging didn’t reflect the quality of the product itself. That’s why Grönstedts Extra now comes in Invercote.
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Altia Group is one of the Nordic and Baltic regions’ leading wines and spirits companies. One of its flagship brands is Grönstedts, a cognac with a tradition of almost 200 years. In autumn 2015 the marketing department at Altia decided to learn more about paperboard.
After a field trip to Iggesund, events moved quickly. By November 2016 the first Grönstedts Extra was packaged in Invercote Duo.
“A cognac is a premium product that should be enjoyed on multiple occasions. So every time you open it, it should feel like a new experience. Then there’s another factor too that has to do with feel. When our customer opens a gift pack, we want the tactile feeling to be exclusive and pleasing to the touch,” says Anna Möller, Category Director Spirits & Beer at Altia Group.
Since Grönstedts Extra appeared in the new packaging in November 2016, sales have risen by nearly 30 per cent.
Brand: Altia Group
Product: Cognac Extra
Paperboard: Invercote Duo
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