Anti-ageing in a box
The initial concept behind the beauty products from Russian premium beauty company Peter Henna is to manufacture products that include no harmful or dangerous substances. To produce cosmetics without making any compromises, using nothing but the best ingredients the company can find.
THIS CONTENT IS ALSO AVAILABLE IN INSPIRE 59 2018
ELIXIR by Peter Henna is the first hair product in the world to combine selective perfumery, the principles of premium cosmetics, and achievements in the field of trichology (hair scalp care). ELIXIR products are therefore filled with high concentrations of particularly valuable anti-ageing ingredients, which are said to give unrivalled results.
“We needed to get the best paperboard for our packaging to match the products,” says company chairman Denis Patrakov. “We wanted a soft-touch cover, no additional lamination, UV resistance and the ability to use deep blind embossings.
We heard about Iggesund Paperboard and had a chance to see it at an exhibition. It was love at first sight. Iggesund also helped us to select the packaging manufacturer. Finally we got what we wanted: the best anti-age hair cosmetics in the best package."
"We needed to get the best paperboard for our packaging to match our products."
- Denis Patrakov,
Brand: ELIXIR by Peter Henna
Product: Hair products
Paperboard: Invercote Creato 350 g/m2
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