A sweet surprise

This charming gift box was designed by Outi Oravainen, designer and owner of DesignCompany in Kirkkonummi, Finland. The brief was to create a unique pure Finnish brand and product range for the export markets, especially Asia. An upmarket carton would reflect the high quality of the honey harvested from Finland’s pure natural environment.

Share on FacebookShare on LinkedInShare on TwitterShare on Google+


Outside, the silky surface of the box already hints at the smoothness of honey, and the delicate flowery pattern especially suits Asian taste. Using these simple design elements, the box portrays the experience of a bee encountering a flower – and the recipient is drawn into the story to become the bee itself.

“We chose to use Invercote Creato 350 gsm because it was very important to have high-quality and double-sided coated paperboard, as we used demanding special effects on both sides of the material,” says Oravainen. “The most important criterion was the technical capacity of the paperboard due to the demanding effects. The material needed also to tolerate the foldings of the flower-shaped construction.”

The finishing effects are hot foil and laminate, and the inside surface is offset printed with a special metallic colour.
Another intelligent feature of the box design is that it is only necessary to change the sleeve for different products. The sleeve is easily reprinted and the inner part stays the same, thereby reducing total costs.

What feedback have you heard about the box design?

“The customer has been very satisfied with this concept. This is a flexible way to pack different products in the same gift box. Consumers have been very surprised when opening the package – unboxing is an important part of the brand experience!”


Sign up to a subscription of Inspire Magazine and make sure to always keep track of the latest trends and news about paperboard, graphics and packaging design.

The subscription is free of charge or obligation.


Inspire contact

Charlotte Lagerwald
Iggesund Paperboard
Mobile: +46 73 077 05 59


Iggesund Paperboard
825 80 Iggesund

+46 650 - 280 00

Connect with Iggesund

  • Holmen.com
  • Cookies
  • MyPages
  • Personal data
  • Print

© Iggesund 2019