A golden smile

A couple of years ago, the silvery metallised PET film-laminated paperboard Metalprint, which is based on Invercote G, attracted great interest in digital print circles.

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One limitation, though, was that it could only be used in some presses with the equipment to apply a primer. Together with HP (Hewlett Packard), Iggesund Paperboard has now developed another version, Metalprint Digital, which is customised and certified
for HP’s 12000 digital print presses.

When Iggesund chose to do the certification testing of Metalprint Digital at Print House in Oslo, which is one of Norway’s pioneering digital printers, the Swedish company also gained an exciting benchmark example of Metalprint Digital’s performance ability.
The printers had simultaneously been asked to develop an exclusive packaging for the launch of Colgate’s gold toothbrush, the Gold 360⁰. From the sheets left over from the certification testing, the printers created a packaging for Colgate in the form of a gold bar. An un unusual process, given that the paperboard was not yet on the market.

"Invercote is fundamentally stable with good quality and a fine surface."

- Steven Widlic, Print House

“Colgate wanted a gold finish and so we tried printing yellow onto Metalprint Digital’s silvery surface to achieve the gold effect. It was a great success,” explains Steven Widlic, project manager at Print House.
“It works so well because Invercote is fundamentally stable with good quality and a fine surface. When the metallised film is then applied using a forgiving method, the result is the mirror-smooth finish that is an ideal prerequisite for a superb print result.”

Facts

Brand: Colgate
Product: Toothbrush
Paperboard: Invercote Metalprint Digital 300 g/m2

Inspire contact

Elisabeth Östlin
Iggesund Paperboard
Sweden
Phone:
Mobile: +46 70 275 76 75
Fax:

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825 80 Iggesund
Sweden

+46 650 - 280 00
info@iggesund.com

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