When folding means winning
The Cosmopolitan is a luxury hotel and casino on the legendary Las Vegas Boulevard.
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Everything in such a classy establishment must of course also be of highest class, including the invitations to the casino’s special events for particularly important customers. Not least when they are being invited to a Slot Tournament with a record $200,000 in prize money.
The commission to design and produce an extraordinary invitation went to the Las Vegas agency B&P Advertising Media & Public Relations. Its solution was an invitation that would open and shut in a gear-like, twisting motion. The piece was covered in foiled designs to denote both Victorian and industrial sensibilities. The printing was also done locally by Haig’s Quality Printing – who recommended that the invitation be printed on Invercote.
Learn more about creasing and folding in our Reference Manual
“It was extremely important to deliver the piece beyond their expectations. We therefore recommended Invercote as our preferred stock, because we were confident in its ability to handle the multiple forwards and backwards folds the project required without the cracks or difficulty we might have,” says Haig Atamian, founder and president of Haig’s Quality Printing.
Brand: The Cosmopolitan of Las Vegas
Product: Slot Tournament VIP Invite
Paperboard: Invercote Creato
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