Keep on fascinating
THIS CONTENT IS ALSO AVAILABLE IN INSPIRE ISSUE 40 2012
Each month the highly regarded and innovative German design magazine novum uses a different material or unusual finishing technique for its cover. The October 2010 issue saw a foldout cover printed on Invercote Metalprint. “Metalprint was ideal for a foldout cover,” says Bettina Schulz, novum’s editor in chief. “It is easy to process, and the colours give a superbly brilliant finish. The material is like a chameleon — it blends in perfectly with the design and fits in with all kinds of graphic design solutions.” For the November 2011 issue, novum pushed the boundaries of imagination even further with a cover inspired by the American designer, inventor and futurist Buckminster Fuller. “We always try to touch people with our cover,” Schulz says. “It should not only look nice, it should also be something you can feel and play with. We think this last cover is a wonderful example of the fact that paperboard can be much more than a flat thing.”
The magazine needed a flexible yet stable paperboard to be able to do the die-cuts in such a way that the material didn’t break. The editorial team and designers made a “making-of” video of the creation of the cover to document the process. “It’s amazing — 184,000 people have seen the video so far,” Schulz says. “The only conclusion we can draw from this is that despite all the digital things in life, paper and paperboard still fascinate people.”
See the video here: vimeo.com
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