It’s a family affair
“White Book” is a new concept for photo albums, notebooks and frames that has been launched by the Russian company Fine Art Print. Natalia Stepanova worked as Art Director on the book and describes the concept behind the design.
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“The design is minimalist and elegant, and the titles on the covers are relief embossed. The basic colour is white, not only on the covers but also on the packaging and gift boxes. The customer can also order ‘super covers’ in seven different colours, which are placed outside the regular covers and have die-cut openings.”
The minimalist design was deliberately chosen so that the focus of attention is on the family photos.
“Nothing can divert attention from the main and the most essential things.”
All the materials in the product series are environmentally adapted. The packaging and covers of the notebooks are made of Invercote.
“We were impressed by the natural whiteness of Invercote. In combination with environmental credentials and technical characteristics, it came out perfectly. We also chose Invercote for its functionality, elasticity and durability. It has a natural whiteness and true colour reproduction. It is convenient for packaging and for various types of finishing. For packaging we applied three finishing options: blind embossing, hot-foil stamping and embossing with coloured metallised foil.”
Product: Photo album
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