House of cards
Not sure what to buy for a friend’s birthday? Perhaps you’re considering playing it safe and going with a gift card? If that’s so, you’re far from being alone. The gift card market is bigger than ever and is growing annually by between five and six percent.
THIS CONTENT IS ALSO AVAILABLE IN INSPIRE 57
Based in Addison, Illinois, Optimum Card Solutions is a major player in the gift card business. Since autumn 2016 it has been using Invercote G based on the recommendation of one of its merchant partners.
Optimums’ patented production process allows it to do all aspects of making a paperboard gift card inline and in one pass. This saves both time and resources, creating a more cost-effective card than plastic.
“An FSC-certified Invercote gift card reduces the card’s carbon footprint by 95 percent by being lighter than plastic as well as being responsibly and sustainably sourced,” says Steve Dussair, Director New Product Development at Optimum. “Once the card is depleted, the consumer can toss that paperboard gift card into any mixed-use recycling bin, allowing it to be re-pulped and used again to make other fibre products.“
What made you choose Invercote?
“First of all, it has an outstanding print surface that allows the use of heavy ink coverage without issue. Our process allows us to emboss one side of the gift card without affecting the other, and Invercote embosses better than any paperboard we have ever tested. It has great stiffness, which makes the finished gift card more durable and feel more substantial.”
Product: Gift cards
Brand: Optimum Card Solutions
Paperboard: Invercote G
Subscribe to Inspire
Sign up to a subscription of Inspire Magazine and make sure to always keep track of the latest trends and news about paperboard, graphics and packaging design.
The subscription is free of charge or obligation.Subscribe