Head of inspiration
The business concept was crystal clear. Mo-Han Hsieh and Aone Wang would photograph tourists at Boston’s top sights and the photos could be ordered online after the visitors got home. There was only one problem. The tourists weren’t keen on being photographed by strangers.
THIS CONTENT IS ALSO AVAILABLE IN INSPIRE 55 2017
“We came up with the idea of dressing up as a mascot to attract people to our photo service. But instead of simply buying a ready-made mascot costume, we decided to make the mascot head by ourselves,” Mo-Han explains.
Mo-Han and Aone guessed it would take them a week to recreate George Washington’s head in paperboard. It took four and the result was unrecognisable. It was the end of their photo service – but the start of Wizhead.
“The strength and toughness of Invercote keep our paper model sturdy after it is assembled into its final share”
“We saw an interesting opportunity in this grotesque cardboard assembled head. We imagined a new business that would make paper heads modelled after famous individuals for millions of people who wanted to be inspired by their favourite characters.”
Two years later Wizhead supplies Paper Models of 27 different famous people – from Vincent van Gogh to Donald Trump – around the world. And the future is bright. In 2017 the company will also produce licensed commercial products, with Shaun the Sheep as the first character out of the factory. Some of this success is due to Invercote.
“Using Invercote Creato is one of our best decisions. It brings proper whiteness and outstanding printability. The strength and toughness of Invercote keep our paper model sturdy after it is assembled into its final shape,” Mo-Han says.
Product: Paper Models
Designers: Mo-Han Hsieh and Aone Wang
Paperboard: Invercote Creato
Printing technique: Digital Printing
Sign up to a subscription of Inspire Magazine and make sure to always keep track of the latest trends and news about paperboard, graphics and packaging design.
The subscription is free of charge or obligation.Subscribe