Direct marketing that lingers
If there’s one thing that characterises the Dutch company logoloop’s products, it’s their tactility. Once one of their folding cards for direct marketing has arrived at your door it’s hard to leave it alone.
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Just as the name suggests, logoloop cards are foldable, labyrinthine, and, like a Russian doll, constantly revealing new layers of information. The experience is fun and different and you remember the card even after you’ve put it down. The company’s excellence was recently singled out by the jury behind the PSI Sustainability Award.
“The award creates awareness in the market and therefore helps our marketing efforts,” says logoloop’s founder Coen van den Bos.
The cards’ sophisticated functionality places high demands on both colour reproduction and strength.
“Invercote Creato is the perfect material for a high-end product like logoloop. Its impeccable whiteness plus the stiffness of the fibres were what convinced us.”
Product: Folding cards
Designers: Coen van den Bos and Olaf Hartmann
Paperboard: Invercote Creato
Printing technique: Full colour offset
Finishing: Matt lamination with gloss Spot UV