A playful year

This interactive storytelling calendar for 2018–19 is the brainchild of Tel Aviv-based design agency Sabai Sabai Design. Called “Once Upon A Time” with the subtext “there was a fox”, it tells the story of a fox’s journey through the year.

Share on FacebookShare on LinkedInShare on TwitterShare on Google+

THIS CONTENT IS ALSO AVAILABLE IN INSPIRE 62 FROM 2019

The lasercut scenery changes as the user removes each month’s card.

The digitally printed calendar comes in a pale blue box with the title and fox’s silhouette highlighted with silver foil, which was also used on the back of the box and for the months inside. All the text is in both Hebrew and English. Inside the box is a matching blue stand, which folds out to hold 12 cards, one for each month. The cards are available in three different colour schemes.

The Highcon laser-cut scenery at the top of the cards changes as the user removes each month’s card and places it behind the rest, creating the impression that the fox is moving through a constantly shifting landscape.

By requiring the user to physically co-create the ongoing story of the fox, the calendar draws the user in and adds an extra dimension of enjoyment.

Brand: Sabai Sabai Design
Product: Calendar
Paperboard: Invercote

Subscribe

Sign up to a subscription of Inspire Magazine and make sure to always keep track of the latest trends and news about paperboard, graphics and packaging design.

The subscription is free of charge or obligation.

Subscribe

Inspire contact

Charlotte Lagerwald
Iggesund Paperboard
Sweden
Phone:
Mobile: +46 73 077 05 59
Fax:
}

Contact

Iggesund Paperboard
825 80 Iggesund
Sweden

+46 650 - 280 00
info@iggesund.com

Connect with Iggesund

  • Holmen.com
  • Cookies
  • MyPages
  • Personal data
  • Print

© Iggesund 2019