Inspire was started in 1998 and aims to provide its readers with interesting articles and inspiring examples of the use of paperboard in different applications. To lift the use of paperboard as material and show the possibilities paperboard gives. To position Iggesund as a premium supplier and source of information for existing customers and prospects.
It aims to inspire the readers to order board samples and to use Iggesund products for their projects and packages. Each magazine has a cover printed on an Iggesund product using various printing and finishing techniques that are also described in the magazine and serves as a printed sample with interesting content. It also contains a lot of information about environmental and sustainability issues and hopes to give the reader a broad background and understanding.
It is meant for brand owners, converters, merchants, designers, art directors, packaging engineers, students and Iggesund employees. It has a free subscription service that is open for anyone. Each issue has a theme and tries to describe the topics from various angles and from markets all over the world.
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The magazine is sent to subscribers, handed out at exhibitions and events and sent in bulk to bigger customers and merchants. It is produced in English, German, French, Swedish, Chinese, Japanese and Korean in 25.000 copies three times a year.
Over the years surveys and positive e-mails and letters from readers have verified its appreciation. It has also been nominated for and won a number of awards.
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